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Frontline Magic Podcast

Susanne Axelsson

Frontline Magic Podcast

A weekly Business, Management and Marketing podcast
Good podcast? Give it some love!
Frontline Magic Podcast

Susanne Axelsson

Frontline Magic Podcast

Episodes
Frontline Magic Podcast

Susanne Axelsson

Frontline Magic Podcast

A weekly Business, Management and Marketing podcast
Good podcast? Give it some love!
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Episodes of Frontline Magic Podcast

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How do you become a top CX leader in 2023 like Alaska Airlines? It starts with leadership and building a culture for top customer experience.Learn more strategy tips from Susanne Axelsson’s interview with Travis Gelbrich Managing Director of Gu
Stacy Armijo is the Chief Experience Officer at Amplify Credit Union. She believes that reputations are built on experiences, not intentions. That's why she's passionate about tying together the promises we make as marketers, employers, and lea
Tom DeWitt, Ph.D. is the Director of CXM@MSU at Michigan State University and a fixed-term faculty member in the Department of Marketing of the Broad College of Business at Michigan State University. In that role, he is dedicated to advancing c
Meet Samantha Gadd a founder, business leader, and employee experience (EX) expert, based in New Zealand. For 10 years Samantha has been leading the way in EX thinking through growing the largest HR & EX consulting business in NZ, Humankind, an
Some key lessons Doug and Susanne dive into:The importance of frontline workers having a seat at the table. Showing appreciation and recognition to your frontline workers Approaching business like you're collecting friendships and then it doesn
Some of Jill's awesome advice for CX leaders:The core of a great employee and customer experience is to transform what otherwise would be a cold transaction into an interaction in order to create those relationships.Try starting every single mo
The BIG idea:Emotional intelligence is a must-have skill for successful managers. Sandra talked both about what it is and why businesses who focus on it experience increased revenues and greater staff engagement, ultimately becoming industry le
If you heard Horst Schulze, Co-founder at The Ritz Carlton, talking about the hotel’s Ladies and Gentleman you might assume that he was referring to the guests, but you’d be wrong. As the companies most important asset in their service commitme
“Workout hard and be nice” is the simple yet powerful mantra of leading fitness brand Barry’s (fitness studio), encapsulating the culture and reinforcing the values that have made this global business as successful as it is today with more than
Cheryl’s advice for listening is to: “Be curious, be open and ask questions from an appreciative inquiry space. That means ‘Help me understand more about that and why is that important to you?’ Because when you have a conversation from an invit
Head of People Experience, Kirsten Riechelmann, has worked for New Zealand’s largest home improvement retailer, Mitre 10, for more than 16 years. The co-operative comprises 84 locally owned and operated stores, with owners who are passionate ab
These perfectly sum up Mel’s whirlwind approach to inspiring herself, her team and her customers:“Passion comes from that feeling of helping people achieve their dreams and giving them an opportunity to better themselves.”“We all need to collab
Design repeatable experiences...Once customer service basics have been embedded, Adi believes that the next step is to build value in the repeatability of a consistently great experience – and that takes more than just a great frontline team… “
In the food and service airport branches where fast food has to be even faster, a focus on excellence at the frontline is key. Here’s how Joe ensures his people’s insights are used to shape an even better future; how focussing on the right prio
Josh four most important pillars for creating a strong culture... FUN: “You cannot run a business without fun. If you do, everyone's going to be miserable, and no one will want to come to work.” UNITY: “You have got to work together as a team.
Anna Egan has deep experience in the fields of customer experience, sales, coaching and training. Her product knowledge and project management expertise have seen her play a pivotal role in building high-performing teams for global organisation
Find your unique why as a businessThe word amazing isn’t just part of Shep’s title, it’s also part of his company mantra – to always be amazing. Shep believes that crafting your own unique company mantra or mission statement is an essential pie
Basic #1: Want to lead? Start by serving...Ever heard the saying “We rise by lifting others?” Servant leadership is a management philosophy founded by Robert Greenleaf who teaches that a leader’s role is to serve. This is vastly different from
Seeing mistakes as opportunityThe story: Ish started his career with Les Mills by mistake, ending up with a sales role after heading into the wrong door for his first chef’s job. He could have turned around and walked out - yet this serendipito
Mitchell (Mitch) Watkins, Chief Experience Officer at Greenix, is a people person – you can see it in his smile when he talks about leading the team of people he truly cares about. He’s had years of experience of frontline sales and spent a car
Leaders set the tone… Christine starts our chat with a powerful example of an unsuccessful Starbucks store that made a 180 degree turnaround based on just one thing: a new manager! Her belief is that leaders set the tone - for the team, the sto
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