Today we're diving deep into the power of targeted demand generation. We'll explore strategies in marketing to find more qualified leads, driving the success of businesses.

Arti describes the way to build a brand that sticks in the long run, covering the topics that matter most in the industry. She'll provide metrics, actionable tips, and advice that you can apply to your own marketing efforts.

Listen and learn in this episode!

Episode Highlights:
00:00 Podcast Intro
00:10 The power of targeted demand generation
01:45 Lead generation vs demand generation
02:25 Data's Role in your campaign
03:45 Personalized engagement
04:10 Sales & Marketing alignment
04:40 Top 5 Metrics to keep an eye on
06:00 When to use targeted demand generation?
7:00 What kind of content should you produce on campaigns?
8:00 Example: Health Tech Space Company
10:40 Adapting your campaign to your target audience
13:30 Outro

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