In a new episode we share the step-by-step process on how marketing and sales should work on defining ICP for their ABM programs. 

- Why ICP development for account-based marketing is different from your marketing strategy
- How to define account qualification and disqualification criteria
- How to segment accounts by tiers
- How to define the real buying committee (with enterprise examples)

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Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/