Julianne Fraser is a pioneer in the world of influencer marketing. Founder and CEO of award-winning agency Dialogue NYC, the digital marketing expert attributes her success to something unexpected: offline time. In this episode, Julianne shares her unique philosophies around leadership, delegation, and work-life balance — all of which have helped her build a company with happy employees, and a rich personal life as a mom, cooking enthusiast, and part-time Parisian. We talk about:

• What led Julianne to follow her curiosity and create a trailblazing career
• How Julianne fights imposter syndrome as a business owner
• Why not taking every opportunity will actually boost your longevity
• The most important aspect of succeeding in business — and how to nurture it
• Exactly how Julianne chooses what clients to take on vs pass up as an agency owner
• Why promoting up a standard ladder may not be best for your team — and what to do instead
• What steps Julianne took to enjoy a *real* maternity leave as a business owner
• Why coaching was a game-changer for Julianne as a solo founder
• The business, career, and personal benefits to offline time

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