Hilary Hoffman, the founder of SOTO Method, is a phenom in the notoriously competitive fitness industry. In this inspiring episode, Hilary details how what she learned about risk, finance, and feedback as a trader at Goldman Sachs helped her start a fast-growing fitness company, and how SOTO solves a common problem her and many busy professionals face. She gets real about the early days of running SOTO Method from her garage, why she chose to start SOTO while working full-time, and how she makes difficult decisions when it comes to business, finance, and family. Hilary also gives the best advice about how to maintain your vision amidst feedback and criticism, and exactly how to succeed in building a customer-centric business. Whether you’re an entrepreneur, ladder-climbing professional, or somewhere in-between, this episode has astute advice that will help you work smarter and happier.
We talk about:
Hosted on Acast. See acast.com/privacy for more information.
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More