In 2020, brand marketing is less and less about pushing out a bunch of ads and more about creating valuable content,

Historically, the majority of brand-building content has always been television ads. But does that mean your business has to rely on video in the future? I mean, there are a ton of other ways to promote your brand.

There's blog posts, infographics, podcasts...is it worth focusing all your attention on d that...or is video really that important when it comes to successful branding?...specially when it can be both difficult and expensive to pull off.

What I try to do at Fulltone/360 is lower the barrier of entry for video production. I believe that using the right tools, combined with good ideas and a bit of planning, I can help you create valuable videos.

Now you may be struggling with making this type of content and you're asking yourself...is it worth pivoting your marketing strategy to focus on brand-building video production?

Yes, I absolutely think it's worth it....and here's why.

Video gives your audience/clients a fuller view of who you are as a brand.

Video is THE best and most scalable way of presenting your brand's identity. When you take a look at other forms of communications, blog posts are a great way to share your company's ideas and concepts, podcast can help add style and a bit of passion to your words with audio, an photos allow you to show off the humans that make up your company...but video's the only media that all of this together and convey your company's full identity and help create a more personal connection with your clients.

When you document your or your team's work on video, you capture a much broader range of expressions (even what you feel might be little mistake). And that's a much better way to showcase your character and show your client who you really are and what you're about.

There’s a reason why it’s possible to adapt thousand-page books into 90-minute movies. The combination of imagery, audio, and narrative let's you to say a lot of things all at once. Look, everyone's attention spans seem to be getting shorter, but with video, you can have a bigger impact and make a genuine, lasting impression much more effectively and efficiently than you can with blog posts and podcasts.

Statistically, videos have a much higher engagement rate than text or photos. Facebook, Twitter and even Linkedin all have native video platforms. If you want t be able to stand out and have potential clients find you you'll have much greater success with video.

If you have any questions at all about how to get started, we'd to help you. You can call us, or send us a quick email at [email protected].

Thank you so much for your time, and I hope you have an amazing day!

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