On today's episode, Mary answers a listener question who asks,

"What are your thoughts on the effectiveness of direct mail fundraising for ministry nonprofits?"

Paying for postage and mailing may feel like a waste of your time and resources, but Mary gives you the four primary reasons why direct mail (snail mail) is still so effective.

In this episode you'll hear:

• In the world we live in today, what marketing channel gets the most attention from nonprofit donors
• What's the best way to get mailing and email addresses from potential donors
• What response rate should you expect from a direct mail vs. email campaign

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