How do you keep corporate sponsors from your gala or signature fundraising event engaged with your organization year-round? Today, I talk with Angie Kadesky Chair of The Crystal Charity Ball. One of the top fundraising galas in Texas each year, this organization has raised over $181 million dollars over the past 71 years for various projects benefitting children in North Texas. Angie provides great insights on a range of topics including how the organization selects beneficiaries each year, the importance of establishing a successful track record, and using other events to completely underwrite the cost of The Crystal Charity Ball so 100% of the proceeds from the gala benefit the cause. This is one episode you will not want to miss.