Ensuring the voice of the customer is heard effectively in the boardroom is not an easy task, particularly in a heavily-intermediated industry such as asset management. And yet, in the course of FBC’s Board Advisory work, we’ve been pleased to uncover many positive examples of how fund boards are endeavouring to put the customer at the heart of decision-making.

In this Digital Meeting, we looked at examples of good practice in this area and examined how the effective use of research, data and customer-centric processes are influencing the work of fund boards.