Guest Carl Carter is on the show talking about News Coverage. As a long time journalist he discusses how to get in the news, and how to get press attention. As a fundraiser, we know that our fundraising events live and die with awareness. So use the news to your advantage. Whether your event is a Gala, golf tournament, pancake breakfast, bake sale, or if you have a silent auction, or a live auction, use the press when appropriate. Carl talks about the best tips and tricks on how to work with the press, and not just get them to work for you.