Future of Out of Home Advertising
Released Tuesday, 16th November 2021
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Future of Out of Home Advertising
Future of Out of Home Advertising
Tuesday, 16th November 2021
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OOH Advertising is no longer limited to static billboards on the side of highways. A variety of digital aspects are being incorporated, including geofencing and programmatic, that have enabled the industry to shift from an impression-based medium to an engagement-based medium.
Ian Dallimore, Vice President of Digital Growth & GM of Programmatic at Lamar Advertising Company, and Mikhail Damiani, Founder & Managing Director at Blue Bite, discuss how.
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Future of Things
Future of Things is a podcast by and for those who dream big and want to make a difference. Featuring some of today's most influential changemakers, we discuss how technology is enabling a brighter future. We’ll cover subjects including the internet of things, the circular economy, retail experience, brand protection, the blockchain and much more. Tune in, and let’s build our future together.Join Podchaser to...
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