There are some important changes coming to the internet in the form of top-level domains. These are the parts of a website that come after the dot in a domain name. There are seven original top-level domains, which were created in the early days of the Internet — .com, .org, .net, .int, .edu, .gov, and .mil. Today, the number of top-level domains available has exploded, and now, .cpa has finally arrived, and it is one you will want to pay attention to. Like everything else with the profession, there are elements of verification and trust embedded in .cpa that don’t exist in other domains.

Erik Asgeirsson is president and CEO of CPA.com, and he shares why the world needs another top-level domain, and why you need to seriously consider securing yours now, because there’s never been a better time than now. If you’re a CPA or work for a CPA firm, the changes happening will affect your brand, your SEO, your marketing, and, most importantly, the trust and integrity you’ve built with your clients and customers.

To learn more, and for the complete show notes, visit blionline.org/blog.

Resources:

• CPA.com
• Twitter: @ErikAsgeirsson
• LinkedIn: linkedin.com/in/erikasgeirsson
• Read "The Cybersecurity 202: Internet domain names are ripe for scam during coronavirus crisis"

Future-Proof is a production of Crate Media