On this episode of the podcast, we had a chance to chat with the founder of Send and Shred, Jo Clay. For those who don’t know, Send and Shred is an E-commerce business that allows companies to dispose of their sensitive documents in an environmentally friendly manner and ensure this waste does not end up in landfill. Naturally, this business idea was spurred on by Jo’s passion for sustainability, which she discusses throughout the episode alongside the trials and tribulations of starting a niche online business. More specifically, Jo discusses why she chose a lean business model for her company as well as the financial viability of the recycling industry. 

In the time between recording and publishing this interview, Jo was elected as a member of parliament in the Australian Capital Territory Legislative Assembly representing the Greens. In the later parts of the episode, she details the process behind running a political campaign and what she hopes to achieve during her tenure in parliament. Additionally, Jo provides her stance on the role government agencies have in supporting sustainable businesses. 

What we talk about

• The recent ACT election
• Environmentally sustainable businesses 
• The financial advantages of starting an online company

Links from this episode

https://www.facebook.com/joclayginninderra (Jo on Facebook)

https://www.sendandshred.com.au/ (Send and Shred)

Find us elsewhere

https://futuretri.be/ (Future Tribe Website)

https://www.instagram.com/futuretri.be/ (Future Tribe on Instagram)

https://www.linkedin.com/in/germainemuller/ (Germaine on LinkedIn)

https://www.instagram.com/germa_ne/ (Germaine on Instagram)

https://futuretheory.com.au/ (Futuretheory Website)