Intrigued by a counter-intuitive strategy to winning Ultimate Texas Hold’Em(UTH), Kevin Moore has spent 8 years and played more than 55,000 hands to bring you this guide to UTH—a strategy book like no other. After briefing you on basic play and strategy, Kevin uses his favorite business tools and a no-nonsense approach to guide you step-by-step through strategic play, from the initial buy-in to the final bet. Using his know-how as a seasoned player, Kevin shares all the details you’ll need to fully exploit the secret to winning. He also confides his table-side observations to help you avoid the 15 most common mistakes players make. With his keen wit and conversational style, Kevin will have you playing UTH cheaper, better, and longer in no time. Since 2006, Kevin Moore has played more than 55,000 hands of Ultimate Texas Hold’Em during his quarterly recreational trips to Las Vegas. Intrigued and impressed with his business-like approach to the game and his personal story, Las Vegas pit bosses encouraged Kevin to write this book to reveal what he has learned. Kevin is a retired CPA and businessman who lives in Midland, Texas. He and his wife Teri have been married for 41 years and are blessed with a daughter, a son, and seven grandchildren. Before his retirement in 2012, Kevin’s formal business career spanned 38 years. Serving as a CPA, CFO, CEO, and chairman, his careers always involved numbers, plans, and strategies. It is from that background that he approached learning and excelling at the game of Ultimate Texas Hold’em.