The buzz: “The goods of today are the resources of tomorrow, at yesterday’s resource prices” [Walter R. Stahel). The last 150 years of industrial evolution have been dominated by a one-way model of production and consumption where goods are manufactured from raw materials, sold, used, then discarded or incinerated as waste. As this practice is not sustainable, the call for a new economic model is getting louder. Enter the circular economy model, recognizing value and eliminating waste by maintaining products, extending their service life, and repurposing one product’s waste to maintain another – reuse, repair, remanufacture. Top corporations are leading the charge on accelerating the circular economy. The experts speak. Christopher Koch, SAP: “If opportunity doesn’t knock, build a door” (Milton Berle). Will Ritzrau, SAP: “No matter what people tell you, words and ideas can change the world” (Dead Poets Society). Join us for Circular Economy: Radical and Unproven or Saving the Planet?