In the world of content creation and social media strategy, Nicky Saunders is an influential voice who educates her mass following on growing their online presence with techniques that are organic and impactful. As a personal branding specialist best known for her skill in video editing, Saunders is the strategist behind the growth of motivational speaker Eric Thomas’s online community, increasing his Facebook and Instagram accounts from 300,000 followers to 2 million in a year and a half. Saunders is driven to help her digital community by not only giving them tools and resources that are distinctive from others, but to help them feel comfortable with telling their stories in a way that feels true to them.

Based on the results she achieved for Thomas and his team, Saunders was encouraged to start her own agency in 2018. She created Beastmode Digital (relaunching as Deeper Than The Brand), an online community and one-stop-shop for assisting speakers, authors, coaches, and entertainers with services like consulting, graphic and web design, content creation, and online course development. Outside of her agency and being head of media and online branding for Thomas, Saunders is a partner in several projects, including Social Media Examiner – a social media marketing resource destination – where she is an instructor in their society and helping to organize their video summit, and Thomas’s new program extreme execution, which helps coaches and entrepreneurs create six-figure businesses by teaching them how to tap into their strengths and identify how to be their best selves through a Flight Assessment. Currently, Saunders is the co-host of the Nicky and Moose Podcast, where, along with her co-host Mostafa Ghonim, they take an inside look into the world’s top personal brands and businesses to reveal the blueprint behind their success.