Each week we study successful start-ups to find gaps in the market to help you build your next profitable online empire. While SEO, PPC and media buying are popular ways to generate traffic, what you're promoting is as important as how you promote it. Gaps was created to help you find business ideas that have already been proven to be successful, with insights on how changing the angle of the site or the location of your marketing could help you create the 'next big thing'. We've personally used gaps in the market to build a top 10 personal development blog, a six-figure per year Wordpress plugin and a 7-figure per year marketing agency. It's with that experience that we want to help YOU find the next gap in the market which relates to your personal experience and helps you generate an incredible income online.