00:05 Introducing special co-host with Susan Finch, David Kutcher of ConfluentForms.com to continue the conversation started with Yvonne & Susan last week on Analytics: Starting at the VERY beginning ( http://youtu.be/xsRL-dTRxRQ )

00:30 Recap of previous episode and making sure you are all set with access to your Analytics account.

02:32 create your own Google Analytics Dashboard with Drag and Drop methods. FEATURE what you want on your Analytics home page.

03:15 Custom dashboards enable you to look at your data with a clear mind.

03:30 You can create custom Google Analytics dashboards and then delete them when you no longer need them. Ideal for collaborative projects that happen one time, or site A/B testing.

04:00 You can create a custom dashboard and SHARE with other team members or even the public.

04:25 Why not try a custom dashboard that someone else has created. Up to the right: Dashboards, then click to create new dashboard. Options include: From scratch, starter dashboards or import from a dashboard gallery that others have created. You can search for the terms you want included.

05:00 CAUTION: some of the dashboards in the gallery may be very advanced and specialized. It may be way more than you need or you may end up with features that you have no idea what they are for. They features may be meaningless to you.

05:20 You can customize it and remove whatever you don’t need after you have imported it, and you can add to it.

05:40 What do you need to know? What do you need to track? This requires a conversation with the rest of your team – marketing, sales, finance. This is a start.

THEN, get someone like David Kutcher involved so he can show you additional charts you can create

06:50 – David’s biggest value is how to ask good questions of the data and formulate good questions. Then, you structure them to get to the charts that you can add to your dashboard.

He or someone who specializes in this service will then toss back dozens of questions to you to better define how to break up the data to answer the question.

08:40 It’s really about finding the right questions and then matching them up as to where that is in Analytics.

09:20 The key to learn is what IS possible. 95% of the people out there don’t know what they can grab.

09:48 A highlight in what David does is when the light turns on from just seeing data to seeing the big picture.

10:35 The moment that value is contextualized, it’s not just about seeing charts and data it’s about seeing intelligence.

11:00 Collecting data is NOT boring, it’s like getting secrets that you own and all of a sudden you have keys to look at these great secrets to implement them to create wonderful things.

12:30 You can create a custom dashboard and share it. If others share it, you make changes to your original, the people you shared it with will have the one they imported – it will not bring along the changes. PRIVATE ONES you are the only one who can edit and change. SHARED is assigned rights -you can manage which invited users can EDIT the version you all use. The PUBLIC shared ones from the gallery is more of a SAVE AS. You can change and it changes nothing on the AUTHORITATIVE one because you are now working on your SAVED AS version.

14:40 Share the version YOU have and share that with specific people, because if you

15:00 Don’t worry, these are wrappers. No one can see your data and you can’t see theirs if they use your dashboard theme on their account.

16:00 There are no set recipes whether you have a B2B, B2C company. Same applies to brick and mortar businesses. You’ll have to identify your needs and then create your custom dashboard.

17:00 Analytics is important to anyone who has to get butts in the seats – literally as in a restaurant to figuratively as in a widget seller. It’s goal accomplishment.

18:45 Your web professional needs to take you on a tour or connect you with someone that can walk you through your Analytics.

19:24 Most web developers and designers are NOT well-versed in Google Analytics. They design, they set up, install and walk away.

19:30 Most clients don’t like to look at Analytics.

19:55 Make sure you are the administrator on your Google Analytics account. You need ADMIN access, not just read access.

20:20 Review your users from time to time to make sure only the people you want in there.

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