Lead generation can be found in the most unlikely places. If not lead generation, than brand advocates, potential clients and reviews of your product.

This quick video gives you an idea using Google Webmaster Tools … Crawl Errors to see who is linking to your site, especially to those areas that you have rearranged. Before you correct the link, watch this video for ideas on how you can use those broken links as conversation and potentially CONVERSION opportunities.

We are all exposed to more structured forms of Lead Generation, but don’t forget to look in those unlikely places. This is especially helpful for small businesses who want to see who is actually linking to them, and who might care enough to correct the links.

Don’t forget to as them what’s new with them and their companies. and LISTEN – REALLY LISTEN to the answers.

Make a list of the pages that link to your broken content in one column, the broken link in the next and the corrected link, if any next to that to make it easy to request they update their posts that link to you. They probably don’t want broken content links any more than you do.

Worse case, you have your list for your 301 redirects. But, that’s another show, another day.

Listen to the Podcast

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