In this podcast I interview Massimo Macchi, who was at a point Executive Vice President of Bulgari of Jewellery, Watches and Accessories Sales Division worldwide and helped list Bulgari on the stock exchange in the US. In addition Massimo was also Vice President of Gucci Group as well as having worked for Playtex, American Express & Procter & Gamble. So it can be safe to say Massimo is no stranger to Big Brands.

Massimo imparts invaluable knowledge on the thinking behind big brands, how the landscape of promoting and advertising has changed and the mindset & strategies required to run a brand, especially if you're a small player trying to get in.

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