Gen Z values self-expression like no other and seeks it in every facet of their lives. In this episode, Rob Mayhew, colleague and social media sensation, joins hosts AJ and Lilia to dissect how this generation expresses themselves through produ

Episode 2: Social Shopping

Mar 21st, 2024 32m 47s

Gen Z has made shopping through social media an addictive phenomenon. Gen Z Strategists and hosts, AJ and Lilia, break down the generation’s relationship with social shopping, including topics like the power of discoverability, convenience, cre

Episode 1: Money

Mar 21st, 2024 29m 56s

Gen Z is in a situationship with their bank accounts, and marketers should take note. Hosts AJ and Lilia unpack why Gen Z is chipping away at their parent’s retirement funds (sorry mom), the rise and fall of the gig economy, why Gen Z still val

Trailer

Episode 0: Trailer

Mar 14th, 2024 1m 11s

Introducing Gen Z on Gen Z, the podcast that breaks down the generation so you don't have to. Gen Z strategists AJ Pulvirenti and Lilia Souri pull back the curtain on Gen Z’s quirks, consumer behavior, and unfiltered opinions that impact how th

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