Ex-Snapchat Engineer Shares Latest in Product Drops and Gen Z Ecommerce
Released Thursday, 8th August 2019
Good episode? Give it some love!
Ex-Snapchat Engineer Shares Latest in Product Drops and Gen Z Ecommerce
Ex-Snapchat Engineer Shares Latest in Product Drops and Gen Z Ecommerce
Thursday, 8th August 2019
Good episode? Give it some love!
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At just 19 years old, Drake Rehfeld was part of the research engineering team at Snapchat. In 2017, Drake co-founded influencer ecommerce platform Demeanor, which is now a part of NTWRK, specializing in "shoppable shows" with influencers and celebrities. On this episode, we discuss why product drops work for Gen Z, trends with influencer monetization and much more.
For highlights from this episode and the latest from the series, visit adweek.com/genzeos.
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