After graduating and interning at Snapchat and Spotify, Julia Haber founded WAYV, an experiential marketing company that brings retail pop-up shops to college campuses all over the country for brands like Lululemon, AT&T and Rent the Runway. On this episode, we discuss experiential marketing do's and don'ts, what brands can do to better reach Gen Z and the future of WAYV.
For highlights from this episode and the latest from the series, visit adweek.com/genzeos.
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