All along the way after trying many different supplements and realizing how expensive they were, he couldn't understand spending that kind of money on some products that didn't even work. That's when the mission started. He realized people were spending hard earned money on junk. Brad wanted to fix the problem-give customers the highest quality and purity of products possible. The higher the quality and purity, the less fillers and byproducts, meaning better faster absorption in the body and top results that people should have gotten all along.