In this podcast episode I go back to China, virtually! I chat with Lawrence Lin, a Chinese podcast industry expert. He shares all about the exciting opportunities for podcasting AND other audio mediums in China. We discuss the current landscape and emphasize the growing popularity of podcasts in major cities like Shanghai and Beijing. Additionally, Lawrence compares the evolving monetization strategies of these mediums and the prospects for advertisers to target specific audiences as the audio space evolves.

Lawrence: https://www.linkedin.com/in/lawrencelin01

Geopats episode with Hao Wu: https://www.buzzsprout.com/2039972/11201523

👀YouTube channel: https://www.youtube.com/@geopatpod

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