To understand how people around Africa think about social media influencers, GeoPoll surveyed– Kenya and Nigeria– in October and November 2023 with a sample size of 1,466 participants. This report provides an in-depth and updated insight analys

Social Media Usage in Africa Part 2 (Comparison between Africa and other regions)

Nov 9th, 2023 41m 44s

To understand how people around Africa use social media, GeoPoll surveyed four countries – Ghana, Kenya, Nigeria, and South Africa – in August 2023 with a sample size of 4,170 participants. This podcast provides an in-depth analysis of social m

Social Media Usage in Africa

Oct 27th, 2023 28m

To understand how people around Africa use social media, GeoPoll conducted a survey in four countries – Ghana, Kenya, Nigeria, and South Africa – in August 2023 with a sample size of 4,170 participants. This podcast provides an in-depth analys

The Global Cost of LIving Crisis

Nov 18th, 2022 2h 32m

Events of the past two years have left the world economy in a fragile state. Already reeling from the economic impacts of the pandemic and climate change, Russia’s invasion of Ukraine in 2022 has pushed many countries beyond their ability to co

GeoPoll Talks with Brian Kiprop: Data Processing and Analysis at GeoPoll

Jul 1st, 2022 22m 56s

In this episode, GeoPoll's Data Processing Manager takes us through the process of data processing and analysis at GeoPoll, tracking from survey design to reporting. He explains how GeoPoll ensures data quality, and produces actionable data for

Nationally Representative Surveys - with Wycliffe Litabalia

Jun 16th, 2022 16m 51s

In this episode, we link up with GeoPoll’s Survey Operations Manager, Wycliffe Litabalia as he takes us through the concept of Nationally Representative surveys, and how GeoPoll conducts them.--- Send in a voice message: https://podcasters.

The Africa MSME PULSE: A survey of how small businesses in Africa were affected and are bouncing back from COVID, tech uptake, marketing channels, financing and more

Mar 25th, 2022 49m 36s

GeoPoll's John Paul Murunga joins Africa 118's Ezana Raswork and BigFive Digital's Charles Laughlin to discuss a joint survey conducted by GeoPoll and Africa 118 to assess the health and outlook of MSMEs in Kenya, Nigeria, and South Africa. The

Using Surveys to Boost Customer Satisfaction

Oct 15th, 2021 10m 21s

Customer Satisfaction is no longer an option for businesses in the age of today's empowered customers. The modern customer is highly informed with a variety of options available, and customer experience is often the differentiator. Collecting a

How COVID-19 has affected various aspects of life, and vaccine hesitancy, in Africa

May 31st, 2021 1h 5m

GeoPoll's Rudo Manjoro hosts Amanda Nyanhongo (Southern Africa), Fran Bodine (US), Frankline Kibuacha (East Africa), and Matt Angus-Hammond (West Africa) in a discussion on the ongoing economic, social and health impacts of COVID-19.This GeoPo

Data Cleaning: The Importance of Cleaning Data for Research

Apr 27th, 2021 13m 43s

In this episode of GeoPoll talks, Roxana Elliott talks to Benard Okasi, GeoPoll's Director of Research, about why data cleaning is important and the data cleaning process. --- Send in a voice message: https://podcasters.spotify.com/pod/show

Gender Equality and the Position of Women in Africa

Apr 13th, 2021 53m 33s

In this episode of GeoPoll Talks, Rudo Manjoro of South Africa and Joan Cheruiyot of Kenya speak to Frankline Kibuacha a GeoPoll study on realities and perceptions about International Women’s Day, gender equality in various spheres of life such

Likert Scale Questions and how they are used in survey research

Mar 12th, 2021 8m 29s

A Likert scale is a type of scale used in survey research that measures respondents’ attitudes towards a certain subject. Likert scale questions are single-choice, closed-ended questions and the primary benefit of using a Likert scale is that i

GeoPoll’s 2020 Year End Report: Ongoing Impact Of COVID-19 In 6 African Countries

Dec 22nd, 2020 40m 44s

In November 2020 GeoPoll conducted a study in Côte D’Ivoire, the Democratic Republic of Congo, Kenya, Mozambique, Nigeria, and South Africa to gauge how lives have changed in 2020, people’s views on the future, and their willingness to take a v

Frequently Asked Questions in Mobile Survey Research

Dec 9th, 2020 1h 3m

Since 2012, GeoPoll has established itself as the leading mobile-based research provider, conducting surveys via modes including SMS and voice call in Africa, Asia, and Latin America. Over time, we have perfected the processes and technologies

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