Episode from the podcastGet A Street Smart MBA with Sarah Shaw

Scary Mommy's Jill Smokler

Released Thursday, 16th January 2020
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I've always been a huge fan of the Scary Mommy blog. It started right around when my twins were born, and helped me realize that I was doing things pretty well and that I probably wasn't going to totally screw up my children. Whew.
It was a place I could go to read about other moms nightmares, forgotten children, terrible meals, dirty diapers and billions of things we all mess up on.... as well as the joy, laughter, and amazing moments.
Jill is a genius in creating content. When she created the Mommy Confessionals, it took off like wild fire and took the blog into a totally new space with millions of subscribers and ad money pouring in. It's a safe and anonymous place to leave your "confession", get it off your chest and feel free of the burden.... while enjoying a good laugh or cry for sure.
Jill shares her story, what it was like to talk about her own family and how the business grew, sold and what she's up to now.

Quotes from Jill's Book Scary Mommy

  • I shall remember that no mother is perfect and my children will thrive because, and sometimes even in spite of me.
  • I shall not preach to a fellow mother who has not asked my opinion. It’s none of my damn business.
  • I shall maintain a sense of humor about all things motherhood.

More about Jill

Jill Smokler is a noted entrepreneur, social influencer, New York Times bestselling author, and community builder.
As the founder of Scary Mommy, Jill has spent the last ten years creating and curating online content for parents, having grown her one-time “mommy blog” into one of the most influential digital parenting properties in the world.
During her tenure at Scary Mommy — most recently as Chief Content Officer — Jill used candor, humor, and humility to redefine the role and influence of parents online. Her commitment to publishing honest, compelling, and sometimes controversial content, combined with her uncanny sense of how parents are willing to interact with brands online, created a new kind of digital parenting ecosystem that has given moms a voice and brands a roadmap for engaging the sought after mom audience.
  In 2017, Forbes magazine named Jill a top ten parenting influencer.
Connect with Jill

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