Most businesses have a basic understanding of marketing. This thing I talk about today is the only thing you need to know.

• Interesting Conversations episode 3 is out now!

1. The mistake I see so many people making with marketing is really starting to annoy me. 
2. Selling. 
3. Selling is OK, let’s not be wrong here. 
4. BUT marketing should not be selling as a primary source. 
5. Marketing should be about providing value, and making yourself an indispensable resource. 
6. You can legitimately produce content first then figure out products after. 
7. You can’t sell first, then get anybody to listen to your marketing afterwards. 

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