Based in Seattle, Brynaea Gabriel and Austin Trefts created a subscription box company from the ground up. I found these two on Instagram, and what caught my eye at first was the branding. See New Skincare looks like a luxury skincare brand that has been around for at least 10 years. Although I was convinced this was a company that had a corporation behind them, their eye catching visuals made me take a look at their website, where I found that the founders are both in their 20s. Since the start of their company in 2018 they’ve been able to live in Asia and ended their first year by donating over $30,000 to Dress for Success. In this episode they break down the beauty industry, starting a skincare business, pitching to hundreds of companies in Thailand, and more.
Timecodes:

1:42 | Deciding what kind of business to start and a trip to Ulta
3:42 | Reasons for using a subscription box model and focusing on one brand at a time
7:20 | Traveling to Asia and pitching to hundreds of companies
10:10 | Getting lost on the way to their first meeting in Thailand and international business tips
17:02 | Creating a unique brand and importance of being genuine
19:03 | Securing an investor two days before their payments were due
21:45 | Dress for Success and the importance of fulfilling partnerships
24:28 | Keeping emotionally stable through years of work and working in your passion
28:09 | What’s next for See New and creating an impactful brand name

Social:
Business Instagram: @seenewskincare
Twitter and Instagram: @ggotitdone
Website: https://www.seenewskincare.com