About the Hosts:

Jamie Shanks, Founder & CEO of Pipeline Signals and Get Levrg, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.

Amar Sheth, Co-Founder & COO of Pipeline Signals, specializes in scaling pipelines for revenue teams through Signal Sales Intelligence. His expertise in training and data analytics has significantly improved pipeline and win rates for over 500 global customers, including Microsoft and Intel.

About the Guest(s):

Don Markland is the CEO of Accountability Now, a business coaching firm specializing in helping businesses grow from one to ten million dollars. With a focus on sales and marketing, Don has led his company to be recognized by Inc.com, Forbes, Yahoo Finance, and others. He is a proponent of prompt engineering and believes in using AI tools like ChatGPT effectively to enhance productivity and engagement in sales and marketing.

Summary:

In this episode, Amar and Jamie interview Don Markland, CEO of Accountability Now, about the use of generative AI tools in sales and marketing. Don emphasizes the importance of using AI tools like ChatGPT correctly and avoiding over-reliance on them. He discusses the pitfalls of copy-pasting responses generated by AI and highlights the need for prompt engineering to maximize the benefits of AI in sales. Don also shares his insights on the future of AI in business and the importance of personalization and authenticity in sales interactions.

Key Takeaways:

• Over-reliance on AI-generated responses can lead to a loss of authenticity and effectiveness in sales interactions.
• Prompt engineering is crucial for maximizing the benefits of AI tools like ChatGPT.
• Personalization and authenticity are key factors in successful sales engagements.
• Video and personalized touch can enhance sales engagement and build stronger connections with prospects.
• Continuous learning and staying updated on AI advancements are essential for sales professionals.

Connect with Jamie, Amar, and Don Markland

• Jamie Shanks: https://www.linkedin.com/in/jamestshanks/
• Amar Sheth: https://www.linkedin.com/in/amarsheth/
• Don Markland: https://www.linkedin.com/in/donmarkland/

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