Alex Asher and Herbert Gerzer
Get More StudentsEpisodes
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The Get More Students podcast is celebrating its 64th episode, marking the end of a fantastic two-and-a-half-year journey.We've grown, learned from our wonderful guests, and explored the world of marketing for language education and tutoring.
Do you want to sell more language courses to businesses?Marketing and selling B2B is so different from selling direct to consumer, so you won’t want to miss this episode. In this episode, Alex and Herbert provide practical tips and strategies
Are you curious about how AI is changing the language education marketing business? In this session, part of the Education Marketing Collective webinar, we navigate the evolving landscape of language education marketing through the lens of
How did a startup grow from zero to a global virtual school with 23 staff in just 18 months?In this episode, Herbert and Alex talk with edupreneur, Syd Femtinos about UK Virtual SchoolSyd has been tutoring mathematics and science for 12 year
Discover the revolutionary possibilities of AI image generation for your language business in this enlightening episode.Join us as we unravel the mysteries of AI with expert Rob O’Shaughnessy. Known for his innovative work with AI tools like M
Summer can bring both opportunities and challenges for your business's growth.In this episode, Herbert and Alex share insights on why offering a summer program could be beneficial for your tutoring business and provide tips on how to market it
If your language business has grown, your marketing strategies need to grow with it.In this episode, we tackle the big question: What are the best ways to market a larger language business?Join Alex (CEO of LearnCube), Herbert (Founder of LUR
In the race to attract more students, are language and education companies falling into the trap of hype over substance when it comes to technology? It’s a delicate balance: exciting tech advancements must also solve real problems, enhancing th
Are you finding it hard to attract new corporate clients for your language school or language services? You’re not alone. Reaching out to corporate clients can be a challenging process, but it’s not nearly as hard as you might think.Are you se
Discover the secrets of starting your own thriving online tutoring business in this engaging episode.Explore the following essential elements to make informed choices:Strategy development, encompassing vision, mission, and core values.Enhanc
How does an English teacher from New Zealand, living in Brazil, start an online language school that went on to serve thousands of business professionals in Japan and around the world? In this exclusive interview, founder Matthew Radich share
Unleash your prospecting potential with community building!Dive into this riveting episode as we chat with Carrie McKinnon and Gabriella Kovacs, masterminds behind the International Language Coaching Association.Discover the secrets to assemb
Do you want to break into a new market in Europe?You won’t get far without understanding the governmental programs that subsidise training for individuals, whether that be the CPF in France or FUNDAE in Spain.Get ready to take notes because,
What is the number 1 mistake that small language businesses make?The worst thing a small business can do when trying to compete with big players with big budgets is to fail to choose a niche.In this episode, we’ll help you identify which targ
Are you struggling to come up with fresh ideas for your language school's social media marketing?In this episode, Alex and Herbert explore the exciting world of ChatGPT and its application in social media marketing. Joined by expert ELT market
Are you looking for practical strategies to boost your language business's sales and win more B2B clients?In this episode, we'll reveal 5 practical strategies to sell more effectively to businesses and organizations.Our special guest for this
When was the last time you pulled out your business plan?Learn from two language schools' specific examples.In this episode, Alex and Herbert discuss applying "lean methodology" and using the "lean canvas" to explain and understand your busin
Have you already worked out your marketing strategy for the year ahead?This episode is a replay of episode 33, where we share ideas, tips and advice about how to set an effective marketing strategy for a language or tutoring business.You'll
Chatbots aren't a new thing. But ChatGPT's surprisingly humanlike writing and confidence when answering complex questions have made it an overnight hit.In this episode, Alex and Herbert discuss the potential impact on the education industry, h
What is the most important learning of this year?In this episode, Alex and Hebert reflect on what they’ve learned from the 16 guests we’ve had on the Get More Students podcast in 2022.You’ll want to listen to this episode if you want to get 2
Are your providing online teaching or tutoring? Wondering why you're not getting as many students as you would like?In this episode, Alex (CEO of LearnCube) and Hebert (expert in digital marketing for education companies) discuss how to market
Are you struggling to get anyone to read (or take action from) your language school's emails?In this episode, Alex and Hebert ask Lauren Martin, an expert in email marketing for education businesses and founder of 'Copy That Copywriting', how
It's holiday (and promotion) season. Have you got your promotions lined up for Black Friday, Christmas and New Year?In this episode, Alex (CEO of LearnCube) and Herbert (founder of Herbert Gerzer Digital) provide ideas and inspiration around p
Are you feeling stuck with the marketing or business strategy of your language company?In this episode, we talk with Lesinda Leightley, language strategy expert, about how to keep your business fresh, agile and resilient.You'll want to listen
Is your business struggling to stand out and attract new business?In this episode, we talk with Sumantha McMahon, a seasoned tutor and tutoring business coach, about how to ensure your business cuts through the noise.You'll want to listen to
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