Welcome to "Get the Download" from the Association for Downloadable Media. We feature interviews with leaders in the new media industry focusing on the business of monetizing downloadable content.

Today's guest is Kent Nichols, the co-creator of the online video show "Ask A Ninja," which has been featured on major television and print news outlets that include CNN, ABC News, the Wall Street Journal, BusinessWeek, and NPR. "Ask A Ninja" has been downloaded over 80 million times and was named YouTube¹s Best Series in 2006. The show has propelled the co-creators into Hollywood with a feature film deal and the popular Ninja Handbook.

"Ask A Ninja" is one of the first independently produced internet shows to achieve monetary success. Listen in to hear how Kent and his partner turned $60,000 raised from friends and family into a brand that generates estimated revenues of over $1MM per year. Kent offers recommendations for content creators including the most important rule for building an audience and reasons for working with ad buyers and Hollywood agents.