“The thing about doing some of these somewhat crazy ideas is you learn quickly what to do and what not to do.” – Gregg Cohen

Founding partner and CEO of JWB Real Estate Capital Gregg Cohen talks about the opportunity you can have with turnkey rental properties. As he gives us a glimpse of how he got into real estate after defecting from Johnson & Johnson, he also shares how he eventually focused on turnkey rental properties. In this episode, Gregg tackles the market indicators of a great turnkey rental property, the neighbors you want to invest in, the possible returns, and how he developed culture within his team.

In this episode you’ll learn:

• Gregg’s takeaway from his first deal (4:33)
• What made Gregg finally decide to leave corporate America (10:28)
• What made Gregg focus on doing turnkey rental properties (14:13)
• How Gregg stays in business putting people into three-year leases? (28:52)
• Why culture is important to an organization? (42:40)

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