“The harder you work, the luckier you get.” – Rick Cesari

Marketing entails using an exceptional vehicle in getting that message out in front of people. Iconic brands became iconic because they were tailored to engage their target market and get results. A pioneer in building massive iconic brands and the genius behind billion-dollar sales of GoPro is Rick Cesari. Rick has cultivated “brand response” strategies to help make massive iconic brands such as Juiceman, Sonicare, and The George Foreman Grill, to name a few. In this episode, Rick drops knowledge bombs on growing your business and constructing a billion-dollar branding. Find out what direct and brand response is, the two techniques for a brand to catch fire, and the three ways to keep people engaged in your video marketing. On the side, learn the right time to use influencers.

In this episode you’ll learn:

• Ricks’s takeaways after working with Tommy Vu and Jay Kordich (10:22)
• What direct and brand response is (28:47)
• Two techniques for a brand to catch fire (43:47)
• What video persuasion is and the three ways to keep people engaged with your video (55:56)

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