Spotify is testing new audio tools that enable users to create and share audio on the main app. But is this right for podcasting?Here are some thoughts from CG founder and audio producer Steve Randall.Steve has more than three decades of buildi

How can your team take the pressure off creating a podcast?

Sep 27th, 2021 4m 16s

Employee-generated content (EGC) is created by your team, not because they are paid content creators, but because they want to. The motivation will vary but often includes wanting to share their knowledge and build their own status as an expert

Extending the life and reach of your podcast

Sep 6th, 2021 4m 42s

A well-made sandwich, packed with your favourite filling, is amazing. But it has a major flaw. It’s only really good on the day.A podcast is not a sandwich.While it should also be amazing on the day it’s made and packed with those delicious ing

Why is the first minute of your podcast critical?

Aug 23rd, 2021 4m 56s

First impressions count. How many times have you been told that over the years?We all know that getting off to a good start is important, but despite that, there are so many times when podcasts don’t make a good first impression – and if a rumo

How could launching a podcast generate income?

Aug 16th, 2021 5m 43s

Marketing is often seen purely as a cost, or more accurately as an investment. But podcasting and other content marketing can also be a direct revenue stream.With a shift in thinking from “how much will it cost?” to “how much can this make?” en

What if your podcast doesn't get BIG listener stats?

Aug 2nd, 2021 5m 41s

We all like BIG numbers but what if your podcast isn't getting the level of listening you were hoping for?In this episode, podcaster and producer Steve Randall talks about how listener numbers are measured and why it's not the only measure of p

Why would you want to start a podcast?

Jul 18th, 2021 6m 45s

You’ve heard about podcasts, you might listen to them, you might even know that your competitors are doing them; but why would YOU want to start a podcast?In this episode, podcaster and producer Steve Randall shares use cases for business owner