Luke is a Life Stylist, public speaker, and entrepreneur. Since 2008 Luke has also served as Founder and CEO at School of Style, the nations most prominent fashion school for stylists.

EPISODE 

Celebrity and musician stylist Luke Storey believes in the power of fashion that goes beyond making yourself look good. He believes in its ability to help you present yourself in the best way possible to the world. There's a certain power that comes with looking good and knowing you look good. Luke's all about helping you harness that power to boost your career and social life. Even if you aren't a celebrity or rockstar, there are simple things you do to transform your style, and boost your confidence. In this episode, Luke gives incredible style advice that you especially can't afford to miss, and how to identify style goals that will convey the image you want to have for yourself. Before you go out and start shopping, Luke advises, you're going to want to know more about your archetype and your body type and how your style should play off of both of those. Want to know more? Listen in for amazing tips on:

• using geometry to create the illusion of the ideal body shape
• why tailoring will make all the difference of the quality of the look
• what fashion faux pas you absolutely need to avoid
• how to know if you have bad style
• why hiring a stylist can be a great investment
• how to find the "magic color" that makes you look amazing
• great brands for all style types with consistently excellent tailoring
• why you shouldn't focus on the next big trend

For complete shownotes and more, please head over to www.optimizedgeek.com/lukestorey

LINKS & RESOURCES MENTIONED

Lukestoreystylist.com

schoolofstyle.com

John Varvatos

FIDM

GET OPTIMIZED!

1. Learn your body type - and dress to balance it out. 

2. Learn your style archetype - what really describes your look and how you act? Then, choose style options that fit that archetype well.

3. Don't mix saturations - if you have a crisp new suit, don't pair it with a faded out t-shirt. Instead, choose a more desaturated or worn jacket.

THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan

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