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Luxury, Segmenting, Targeting, Positioning (STP) and Authenticity

Luxury, Segmenting, Targeting, Positioning (STP) and Authenticity

Released Sunday, 3rd May 2020
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Luxury, Segmenting, Targeting, Positioning (STP) and Authenticity

Luxury, Segmenting, Targeting, Positioning (STP) and Authenticity

Luxury, Segmenting, Targeting, Positioning (STP) and Authenticity

Luxury, Segmenting, Targeting, Positioning (STP) and Authenticity

Sunday, 3rd May 2020
Good episode? Give it some love!
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Franck Vigneron and NAt Zappia bring forward the basic concepts and interactions between luxury, segmentation, targeting, positioning (STP) and authenticity.

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