Getting It Wrong to Get It Right.

An award-winning podcast. Nine years. 166 episodes. Nearly 70,000 downloads.

Joe Dalton has spent thirty years building businesses — six companies, multiple countries, one sale, one loss, and one burnout serious enough that his own board fired him in 2019. He started this podcast in 2016 because he wanted to ask other founders, operators, and thinkers the same question he'd been asking himself: what did you get wrong, and what did that teach you?

The conversations that followed have ranged across leadership, building, selling, failing, and starting again. Guests have included CEOs, founders, broadcasters, authors, and operators — people with something honest to say about the work.

Every episode ends the same way. What did you get wrong to get right?

The show was briefly called The Sales Craft Podcast. It's back to its original name because that's the truer description of what it's always been about.

If you want to know what working with Joe sounds like, this is where to start.

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