Ep. 30 Hope T aka It Girl Friday, a master of content creation, shares three common mistakes small businesses make in social media marketing: focusing on followers and likes instead of engagement, misunderstanding the difference between influencers and content creators, and not posting consistently. She also discusses her journey from aspiring actress to content creator and the challenges of balancing work and personal life.Don't Miss Hope T and all her social media hacks for small businesses at Bossy ROC's Focus + Fortify Summit Monday March 11th!Key Takeaways:

Follower counts are less important than genuine engagement and can often mislead businesses about their online success.

Affiliate marketing requires careful strategy and understanding of your influencers' alignment with your brand; indiscriminate collaboration can do more harm than good.

Consistently posting content is crucial in maintaining and boosting visibility within social media algorithms.

Content creators and influencers are distinct roles, each vital in their own right; choosing the correct partnership for your brand is key.

Personal anecdotes and life stories can resonate deeply with listeners, adding a human touch to business and marketing discussions.

Resources:

Hope's Instagram @itgirlfriday

IGF Marketing offers unique marketing strategies for growing businesses.

Check out the Local Influencer Tour (LIT Agency) for expertise in influencer marketing tailored for small businesses.

Title Sponsor: Salena’s Mexican RestaurantEpisode sponsors: Marshall Street, Union TavernFocus + Fortify BOSSY Summit in Irondequoit March 11,12 + 18, 19Hosted by Kelly Bush + Kelly MetrasMusic: Do it by Infraction, Mellow Bop by Prigida & You are the best by Cutesy Chamber Ensemble Produced by JazzCast Pros

About the GuestMeet Hope T, a dynamic entrepreneur who wears multiple hats as the founder of It Girl Friday LLC, IGF Marketing, and the Local Influencer Tour Agency. With a passion for social media marketing and influencer strategies tailored to small businesses, Hope brings a wealth of experience and expertise to the table. Her understanding of the ever-changing social media algorithms and knack for enhancing visibility and engagement makes her a valuable asset for small business owners looking to thrive in the digital space.

Chapters:0:00:00 Topic Introduction with Kelly Metras and Kelly Bush0:06:00 Welcome Hope, "It girl Friday LLC," "IGF marketing," and "LIT agency." 0:07:06 First mistake small businesses make: focusing on followers and engagement numbers0:08:28 Importance of organic growth and not buying followers or likes.0:09:00 Instagram's algorithm changes regarding hashtags 0:10:24 Misconception of having a large number of followers and likes indicating a great product.0:10:46 Using content creators for affiliate marketing.0:11:52 Spend money in order to make money.0:13:17 Importance of consistency in posting content on social media platforms.0:16:31 Avoiding posting content with watermarks from other platforms.0:17:22 Consequences of reposting others' content on TikTok.0:27:18 Challenges of influencer marketing in the local area and the impact of the COVID-19 pandemic.0:31:55 Clarification of the difference between influencers and content creators.0:46:18 The time-consuming process of editing content for social media.0:48:49 The dynamic and constantly changing nature of content creation.1:09:04 Encouragement to do social media management independently if possible.1:14:43 Balancing work and family responsibilities as a content creator and small business owner.1:25:03 Conclusion and gratitude for the conversation.Learn more about your ad choices. Visit megaphone.fm/adchoices