Content creation is one of the best ways to get more engagement from people and create connections with realtors and clients. The thing is, content creation in real estate does not always have to be so serious. It can get a little comical, too. Take it from today’s guest, Eric Simon a.ka. The Broke Agent.

As a newly licensed real estate agent in Los Angeles, Eric had no idea what to do. He cold-called, door-knocked, and sat dead open houses twice a week to no success. So, he did what he always did when he fails at something: he made fun of it. Eric escaped to social media as @TheBrokeAgent where he began posting the inner monologue of an anonymous, struggling real estate agent. The following grew quickly as the voice stood out amongst an oversaturated marketplace of luxury agents, sales gurus, and assholes. 

After six years of memes, GIFs, skits, comics, blogs, and now a podcast, the Broke Agent brand has evolved into a media company with well over half a million followers across all major platforms. Today, Eric continues to sell real estate on the Westside of Los Angeles and run the daily operations of The Broke Agent. His focus is on growing the brand and continuing to be the go-to source for real estate entertainment, podcasting, marketing, and eventually news.

In this episode, Eric talks about content creation in real estate and what platforms he uses to get more engagement from other realtors and clients. He also shares his thoughts on the hottest social media platforms today and why consistency is key in producing content. Join us and listen in!

For Show Notes Click Here

Tweetable Quotes:

“The good news is there are so many creatives now that are realizing that humor in real estate is a great avenue to go down, that they're producing so much.” - Eric Simon

“Having an engaged audience is way more important than just the numbers. And it takes a long time. People get discouraged after posting a few times and not getting that immediate feedback. It is discouraging, for sure, but it's a massive process.” - Eric Simon

 Connect with Eric at @TheBrokeAgent on all social media platforms!

 Check out Eric’s website and YouTube Channel!

 You can connect with me, Tracey Hicks, on LinkedIn and Facebook. Check out our website, https://allthingsrealestatestore.com, so you can stay up to date on our latest promos and find the best real estate products you'll need to get your real estate life together!

Feel free to email me at [email protected], I’d love to hear from you.

This podcast is in part brought to you by our team over at Streamlined Podcasts! Streamlined makes it super affordable and convenient for us to edit and distribute our podcast episodes each and every week. Check them out at www.streamlinedpodcasts.com for more information on how you can start scaling your message with podcasting today. Enter code: ATRE for a 10% discount off your first month of editing services!

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