Luís Bravo Martins is the Head of Marketing at IT People Group and Next Reality, a B2B team of digital transformation specialists in Portugal. We had a fun conversation about how they started their augmented reality (AR) journey using the first iPad and fiducial markers up to present-day experiences with mobile and HoloLens 2. You may hear a prediction or two about consumer AR and how important WebXR is for augmented reality to flourish. Thank you, Luís, for sharing your time and wisdom.

If you’re a content creator, a developer new to WebXR, or are just curious, follow me for the latest news on tools, platforms, and experiences.

For more on WebXR, check out the website with blogs, podcasts, and tutorials.

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