The next evolution of the restaurant industry has arrived: technology and the digital consumer are transforming how restaurants operate. On this episode of the new Ghost Kitchen Trends podcast, Madhav Kasturia—the founder and chief executive officer of ZFW—gives a deep dive into the latest in cloud kitchens and restaurant tech.
“The biggest gap in this entire market lies in scale,” says Kasturia. “Brands are not able to scale due to limitations of capital and wealth. That’s the reason India doesn’t have a McDonald’s, KFC, or a national brand. That’s where the expansion platform comes into play—it helps brands scale without having to invest huge amounts of capital.”
ZFW, India’s first cloud kitchen platform, supports over five million customers. The company’s operating system utilizes a variety of applications and protocols designed to automate its cloud kitchens in real-time to ensure efficient, excellent service.
“We don’t deal directly with the consumer. Customers can order from an app, directly on the website, or they can call the restaurant,” adds Kasturia. “Ordering has doubled over the last couple of years. With the pandemic, ordering has accelerated… it’s a gradual shift that’s happened over the last five years, but it’s here to stay.”
Listen to the episode to learn more about how ZFW started and what lies ahead for the platform!
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