044 – Product Development and Evolution with Karyn Ranzau
044 – Product Development and Evolution with Karyn Ranzau
044 – Product Development and Evolution with Karyn Ranzau
Karyn Ranzau is the owner of Little Pink Ladybug. The company sells templates that allow crafters to create multi loop and layered custom bows for hair accessories and numerous other applications.
Karyn started making bows eleven years ago. In 2008, after the creation of the template bow making system, Little Pink Ladybug as a business was born.
In addition to running the business, Karyn home-schools her daughter, volunteers at her son’s school, is a Comfort Dog Handler for her church and a leader for a troop of American Heritage Girls.
She’s a perfect example of how you can integrate a successful business into an active family life … and did I mention she also has a wonderful husband, Robert and two dogs?
All the while, her love for crafty creative endeavors somehow finds its way to shine through each and every day.
Motivational Quote
Business Inspiration
The idea came from a place of need – who knew what would happen next! [4:08]
A pivot in the business happened when Karyn identified a new need [4:60]
A Candle Flickering Moment
Oh no! They needed a warehouse quick! [19:28]
Considering this potential partner and their actions were a mistake [21:30]
Business Building Insight
Thoughts behind naming the company [11:19]
Getting bows into the intial 11 stores [7:19]
The first templates – evolution of a product [11:46]
Moving to overseas production [14:22]
How she saved her customers during a delivery crisis [16:03]
Success Trait
Being a perfectionist helped Karyn create a quality product with detailed and desired finishing touches.
Productivity/Lifestyle Tool
Listing the overall priorities of their life … not the priority of tasks each day, keeps Karyn and Robert grounded on what is truly meaningful and important in their life.
Valuable Book
7 Secrets of Success: Live Up to Your Greatness by Marko Lamza
Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer
Contact Links
If you found value in this podcast, make sure to subscribe and leave a review in Apple Podcasts or Google Podcasts. That helps us spread the word to more makers just like you. Thanks! Sue
From The Podcast
Gift Biz Unwrapped
Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key! In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers. You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here. Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?"Have you started your business but it's not progressing as you had envisioned?Are you confused about Etsy, Amazon Handmade and Shopify platforms? What about email marketing and Facebook or Instagram ads for attracting sales? There is so much to know it can be overwhelming and confusing.I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream. At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales.A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday.I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.Join Podchaser to...
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