107 – Golden Rules for Craft Show Sales with Lisa Vukovits of Earth Sticks and Scents
107 – Golden Rules for Craft Show Sales with Lisa Vukovits of Earth Sticks and Scents
107 – Golden Rules for Craft Show Sales with Lisa Vukovits of Earth Sticks and Scents
Lisa started Earth Sticks five years ago. By her own admission, it was a fluke. She wanted to help out a friend, and before she knew it, she was launching a website and her first product.
Earth Sticks are hand-blended essential oils made into a solid stick, each with a different purpose.
These essential oils are nature’s way of promoting emotional, physical and spiritual healing by targeting specific body parts and systems without the use of chemical additives and toxins.
Today, Lisa’s line has expanded to more than 20 products that are all hand-made from 100% natural ingredients.
The Earth Sticks and Scents Story
How it all started. [4:16]
The moment Lisa identified how to make it all come together – the Sticks! [6:27]
Product validation came from her friends results when using her Earth Sticks. [8:17]
Product development and how Lisa was directed with expansion of the line. [9:56]
Business Building Insights
The first steps in turning your hobby into a business. [12:32]
One specific outdoor market changed everything and became her home base. [13:44]
All about starting a website. [16:15]
In the beginning how to handle website photography. [18:38]
The magic of shows for attracting customers. [20:14]
An interesting discussion of booth product displays and signage. [25:51]
One big overall tip for show success. [28:15]
Success Trait
Constant Motion. That’s what Lisa has and needs to manage two full time jobs! [31:23]
Productivity/Lifestyle Tool
Square – Accept credit cards from anywhere.
Recommended Reading and Listening
Google! How often we forget that our answers can be a couple of clicks away.
Your local library – here’s how Lisa uses this resource.
Contact Links
If you found value in this podcast, make sure to subscribe and leave a review in Apple Podcasts or Google Podcasts. That helps us spread the word to more makers just like you. Thanks! Sue
From The Podcast
Gift Biz Unwrapped
Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key! In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers. You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here. Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?"Have you started your business but it's not progressing as you had envisioned?Are you confused about Etsy, Amazon Handmade and Shopify platforms? What about email marketing and Facebook or Instagram ads for attracting sales? There is so much to know it can be overwhelming and confusing.I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream. At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales.A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday.I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.Join Podchaser to...
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