236 – How to Take Winning Product Photos with Your Phone with Aaron Nace of PHLearn
236 – How to Take Winning Product Photos with Your Phone with Aaron Nace of PHLearn
236 – How to Take Winning Product Photos with Your Phone with Aaron Nace of PHLearn
Getting the best product photos possible is key to any business. For online shops and social media, your images can make or break the sale.
Aaron studied at North Carolina State University and obtained a degree in Industrial Design.
Graduating from college, he thought his path was clear to one day becoming an automotive or furniture designer. That is until a six-month-long trip to South America transformed his life forever.
It was during this time that he fell in love with photography and its power to both facilitate and share adventures.
In 2011, Aaron founded PHLearn to bring free, creative education to anyone around the world.
Business Building Insights
- An e-commerce store is a necessity regardless of your product or service.
- The best product photos give your customers an idea of how the product is going to work in their life.
- Consistent design style strengthens your brand. Define and stay with it.
- A single product photo can make or break the sale. They are that important!
- Cameras love light and the best possible is outside in the morning or at dusk.
- For indoor photos, work near a window and reflect the existing light with white boards or tin foil to fill in shadows.
- As you come up with different variations of your product, make sure your photos match from one product to another.
- Pay more attention to the scene you’re photographing than the technology you are using to photograph the image.
- Engage with your audience through newsletters. Having a beautiful photo is a great way to get them to click over to your website.
Resources Mentioned
Lightroom – Access, edit and share your photos from any brower
Mobile Editing with Elise Swopes
How to Retouch & Composite Product Photography
PHLearn Product Offer
20% off with code GiftBiz20 for a subscription to PHLearn
PHLearn Contact Links
Past Guest Spotlight
Today Show Deal of the Day Video
#179 – The Brave Leap from Shyness to Living Her Passion with Lisa Wojcik of Black Bow Sweets
Gift Biz Resources
Join our FREE Gift Biz Breeze Facebook Community
If you found value in this podcast, make sure to subscribe and leave a review in Apple Podcasts or
From The Podcast
Gift Biz Unwrapped
Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key! In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers. You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here. Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?"Have you started your business but it's not progressing as you had envisioned?Are you confused about Etsy, Amazon Handmade and Shopify platforms? What about email marketing and Facebook or Instagram ads for attracting sales? There is so much to know it can be overwhelming and confusing.I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream. At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales.A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday.I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.Join Podchaser to...
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