414 – A New Look at User Generated Content with Lauren Schwartz
414 – A New Look at User Generated Content with Lauren Schwartz
414 – A New Look at User Generated Content with Lauren Schwartz
Do you know what user-generated content is and how can it help you in your handmade business?
User-generated content deserves more attention because understanding and utilizing this content creation strategy can help you more easily create customer communications and add depth and variety to the messages you send out.
The beauty is, user-generated content can be used in all touchpoints from social media posts, to email content and even what you include on your website.
To be honest, I entered into this discussion with the idea that we were talking about one thing, and Lauren expanded the topic by defining User Generated Content in a much broader way. So, you’re getting both what I expected to cover and more!
Lauren is a thought leader in producing profitable creative strategies for eCommerce brands and a design professional with over 15 years of experience within the digital space.
Lauren's passion lies in generating top-performing ad creatives. She’s personally led the creative strategy for top brands such as Love Wellness, Needed, Kate Farms, and AutoBrush.
When not working with clients, Lauren teaches others her profitable creative methodology, focusing on Direct to Consumer Advertising, Facebook, Instagram, and TikTok.
She’s also spread her knowledge as an AdWorld Conference speaker for the last 3 years.
Ideas For User-Generated Content
In this episode, you'll hear ...
- What Auser-generated content is all about.
- The easiest way to connect with your audience.
- How to make your videos sound natural instead of scripted.
- Tips for working with content creators.
- The value of planning and strategy vs posting on the fly.
- Which platform to focus on.
- How your content strategy can contribute to business growth.
- And lots more!
Listen to this fascinating conversation to hear all the ideas for user-generated content that can help build your handmade product business!
Resources Mentioned
Lauren's Contact Links
Website | Facebook | Instagram | Linkedin
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From The Podcast
Gift Biz Unwrapped
Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key! In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers. You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here. Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?"Have you started your business but it's not progressing as you had envisioned?Are you confused about Etsy, Amazon Handmade and Shopify platforms? What about email marketing and Facebook or Instagram ads for attracting sales? There is so much to know it can be overwhelming and confusing.I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream. At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales.A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday.I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.Join Podchaser to...
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