Francisco Pellegrini, Managing Partner of Eureka Labs Middle East, a multi facet agency that has experiences in developing, empowering and scaling start-ups and companies within the Tech Business, especially focused on the E- Commerce Vertical. Francisco, who holds an MBA and a business degree developed his entrepreneurial mindset at a very young age of eighteen. He has been a part of various successful start-ups and is currently the CEO of YALLA BABY box, a subscription based E- commerce business, that focuses on providing a closed solution to the mums, and the dads of the Middle East. IN the podcast, we talk to Fran about how despite not being a dad, he found the right inspiration behind this idea and how he has used his infinite knowledge in the field to scale it and get market/product fit through Covid. We talk about the things to focus on when building/scaling/growing a startup, how market fit can be achieved, and what next in the E-commerce market