Ep. 32 - Mastering Direct Mail: Strategies, Challenges, and Tips for Effective Marketing Campaigns

In this episode of "Giraffes Don't Eat Steak," hosts Erica and Alex are joined by marketing expert Bogdan Osiński to delve into the fascinating world of direct mail marketing. 

The trio discusses the enduring relevance of direct mail in the digital age, sharing insights into its effectiveness, challenges, and unique advantages. They explore the importance of targeting the right audience, and the art of testing and personalisation in direct mail campaigns. 

Bogdan shares invaluable tips for successful direct mail strategies, emphasizing the need for testing, adaptability, and the value of customer engagement. 

Tune in for a captivating conversation that will challenge your perceptions of marketing and inspire new ideas for your business.

00:00 Bogdan praised for expertise in direct mail.
03:41 Transition from traditional to digital marketing strategies.
08:56 Direct mail can work for younger audience.
12:46 People want to feel and touch things.
14:49 Thinking about buying records, comparing to direct mail.
18:11 Heavier pack increases open and response rates.
20:39 Direct mail response rate based on ambiguity.
23:40 Ensure 100 responses from each testing group.

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