In 2006, Brad Gruno, founder and CEO of Brad's Raw Foods, drastically changed his life by adopting a raw food diet. In a matter of months he lost 40 lbs., his cholesterol levels normalized, and ultimately he was able to unlock a youthful vitality he hadn't experienced in years. His personal quest to eat better and feel better led to the creation of Brad's Raw Foods.

Eating a plant-based diet primarily consisting of salads and green smoothies, Brad longed for that familiar crunch we all know so well. He began experimenting in his kitchen in 2008, and eventually perfected a snack that was delicious and relentlessly healthy. Encouraged by family and friends, Brad began selling his homemade chips at Farmer's Markets and local health food stores. Their popularity was undeniable, persuading the long-time entrepreneur to leap into the natural foods industry head first. The rest, as they say, is history.

Today Brad's Raw Chips and Raw Leafy Kale are available nationwide in a wide array of flavors and provide a healthy alternative to standard American snack foods. They're not baked or fried, and are dehydrated at or below 115 degrees to preserve essential nutrients and enzymes that enhance digestion and dramatically increase energy levels.

On Today’s show Brad will share:

-How he had to start his entire life over at 48 years old
-How he went from working in construction to making $20 million dollars a year
-How he got his health back and lost 40 lbs in 3 mouth by going RAW
-How he got into his first 50 health food stores
-He shares the story of his first meeting with Whole Foods Market
- Plus much more...