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027: Jennifer Bacon, Founder of FlapJacked

027: Jennifer Bacon, Founder of FlapJacked

Released Friday, 4th April 2014
Good episode? Give it some love!
027: Jennifer Bacon, Founder of FlapJacked

027: Jennifer Bacon, Founder of FlapJacked

027: Jennifer Bacon, Founder of FlapJacked

027: Jennifer Bacon, Founder of FlapJacked

Friday, 4th April 2014
Good episode? Give it some love!
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Jennifer has 21 years of decorated experience leveraging the power of strategic design. Most recently leading design as Global Brand Design Director for leading Brands at Kimberly Clark. Jennifer’s unique visionary leadership enabled her brands to engage and penetrate meaningful connections with consumers by utilizing design as a business tool and leveraging global synergies while learning from regional (local) markets. Jennifer now uses her global experience to look through the lens as Co-founder of FlapJacked Protein Pancakes, where her acute sensitivity to consumers needs and desires drive the opportunity for her daily breakfast passion.

Career Highlights: Jennifer has spoken in industries top design conferences; named an inventor on over a dozen patents; named "Brand Inventor of the Year, 2011" by Brand Packaging Magazine; earned Global Pentawards; earned several Effie’s in Advertising; has been recognized and published in CA, Print, HOW, GDUSA, Advertising Age, and many other publications.

 On Today’s show Heath will share:

- What’s Your Personal Mission Statement
Live life to the fullest. In areas where I can’t, I choose to live and love life vicariously through those who can.

- Biggest Business Mistake
Getting too excited too quickly and not being patient enough.  We have made a few rash decisions early and locked ourselves into exclusive situations that weren’t ideal. Sales take time and the promise isn’t alive until the PO comes through. We have learned to be more patient.

- How Do You Handle Business Stress and Uncertainty
I worry just as much as the next person, but the key for me is not letting business stress mix into my personal life. Half of my career has been spent working for myself, so I’ve learned over time how to keep work separate from personal.  Being married to my business partner makes it tough, but we try not to talk business past 8:00 p.m, otherwise our minds work all night long. We all need to take a break. I release my stress through physical activity… I run.

- Greatest Business Decision That Changed Everything
The best decision so far has been to keep complete ownership of our company and bootstrap as long as possible. Having full ownership of our company, not having to answer to investors or other partners makes decision-making easy. We have two distinct target markets and channels with a lot of opportunity to grow prior to considering a trade of shares for services or cash.

- Best Book For The Entrepreneurial Mindset
My most recent read is “Cooking up a Business” Lessons from Food Lovers Who Turned their Passion into a Career – and How You Can, Too. by Rachel Hofstetter.  This is perfect for our situation not only because it’s about food companies, but it’s about local companies and people that we have personally met.  It’s a great read on real stories in the industry.  What better way to learn than from relevant examples!

- Plus much more...

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